The Blog

New Designers – FRAME Denim

April 7, 2014 | Designer Spotlight, Sam's Style

Le Skinny de Jeanne

With a precious fit and friends in high places, one savvy brand is shaping up as the next big thing in denim. Prepare to be framed.


The singular success of Frame Denim comes down to two achingly cool Swedish guys who often rub shoulders with fashion’s elite editors and the world’s most influential models – meet Jens Grede and Erik Torstensson.

Successfully launching in 2012, their first collection sold out in a matter of weeks.
Collaborating with models and friends alike you can find Miranda Kerr, Karlie Kloss and our favourite fashion bloggers sporting their chosen Frame Denim.

Frame sources its fabric from a mill in Turkey and ships it to Los Angeles, where it’s cut, dyed and manufactured by the 15-strong Frame team.

The Le  Garcon and Le Skinny Jeanne have become firm favourites among off-duty A-listers, we can’t wait to shop the collection and find out favourites! In store now.


The best pair of jeans are slightly high-waisted, half-an-inch loose in the waist, tight around the butt and legs and ever-so-slightly looser below the calf. They should also be cropped at the ankle.
Hanneli Mustaparta


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As featured in Elle Australia, January 2014. Words by Georgia Dehn.