Sarah Staudinger and George Augusto co-founded the LA-based brand, STAUD, upon the idea that fashion shouldn’t just empower women — it should be accessible, too. They have the concept of wardrobe staples ‘down to a science’ based on emotion, technicolour inspiration and the appeal of a good handbag. Inspired by vintage clothing and street art the brand has quickly found a strong voice and developed a cult following with their modern accessories. 

At the heart of STAUD is design – “a scrupulous attention to detail, a natural opposition to the typical and a feminine aura that’s equal parts seductive and self-governing”. 

“If fashion is a never-ending pursuit of style, then STAUD is what happened after you’ve found it.”