Designer Amy Smilovic founded Tibi in 1997 whilst inspired by the textiles of her then home-city Hong Kong. Fast forward twenty years and the New York City-based brand has perfected the art of effortless, luxurious staples and has stamped their name on a very modern take of approachable femininity.

“I believe women should dress in a way that is effortless but polished. I love seeing someone’s personality come to life through their wardrobe choices. Contradictions in those choices are especially interesting: youthful and sophisticated, masculine and feminine, bold and muted.” Amy Smilovic.