Designer Dana Lorenz created FALLON in 2008 after obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago and stints working for Gucci and Donna Karan. Jewellery design started as a personal endeavour, however, Dana’s pieces quickly grew a cult following.

 Dana has collaborated on runway pieces with ready to wear designers like Proenza Schouler, Thakoon and Prabal Gurung. She designs custom pieces for Rihanna, Beyoncé, Sarah Jessica Parker and other celebrities for performances and appearances.