Designer and DJ, Massimo Giorgetti is the creative force behind MSGM. The label was founded in 2009 and is inspired by Giorgetti’s own passions – indie music and contemporary art.

MSGM collections are a kaleidoscope world made of bright colour, bold prints and stunningly disruptive detail. The brand seamlessly combines a sport luxe aesthetic with feminine, floral prints. Each piece is designed to express freedom and personal creativity at its finest.