What began as a resort wear label, artfully quenching the desire for easy yet fun vacation pieces, Rhode has since evolved into a fully-fledged lifestyle brand.

Founders Purna Khatau and Phoebe Vickers conceived of the label over sunset drinks in Goa, India; aiming to bring the feelings of freedom, happiness and discovery that travel offers into the everyday.

Each piece is designed to travel well and to be styled with minimal effort, making Rhode a favourite for the jet set. The flouncy, braid-belted Rhode Ella Dress is just one piece that has earned the label cult-like status.