Spoiler alert: our denim obsession is here to stay.  The jean is a year-round staple at SO. Case in point - we are still obsessed with our wide-leg styles through high Summer. 
With new season collections at our doorstep, we thought it was time for a refresher on the key styles to invest in now.  It is an exciting time for jeans with so much variety on offer. We love curating a denim wardrobe to have the perfect style on hand for any occasion.
Be inspired by our SO styling and looks from the international street style set. The vintage influence is strong with a nineties and noughties revival and hints of 70s glamour. Overall, comfort reigns supreme with slouchy, baggy styles, deliberately oversized styling, elongating straight legs and exaggerated volume. Never fear if you are loyal to a classic, skinny leg - new season slim cuts will provide a fresh update to your look.
 Clean blue, washed black and surface textures are the key finishes for the season and the full spectrum of waistlines are on offer with high-rise here to stay and the low-rise making a comeback.
Reach out to the SO styling team for assistance in finding your perfect fit. 

Team SO x

Slouchy Wide Leg

The Styles: Mica and Eva by SLVRLAKE & High Rise Baggy by FRAME
Why we love them? Ideal for achieving a relaxed, laid-back tailored look. Keep true to size for a more fitted look or embrace oversized styling and wear low-slung and long through the legs.

High-Rise Slouchy Jean

High-Rise Slouchy Jean

High-Rise Wide Leg

The Styles: Ali Wide Crop and Le Palazzo by FRAME & Grace by SLVRLAKE
Why we love them? A 70s inspired style that can be worn cropped or exaggerated in length. This is a high-rise, wide-leg fit that creates a sophisticated silhouette and can be worn as a chic trouser alternative. 

High-Rise Wide Leg Jean

High-Rise Wide Leg Jean

Slim Leg

The Styles: High ‘n’ Tight Taper, High ‘n’ Tight Straight and Le High Straight by FRAME
Why we love them? A versatile, everyday denim option - slim leg jeans stay on rotation for good reason. The High ‘n’ Tight Taper is a 90s update on a slim leg line whilst the signature Le High Straight is a no-fuss option in Washed Black.

Slim Leg Jean

Long & Straight

The Styles: Le Jane and High Rise Utility Straight by FRAME & Koko and London by SLVRLAKE
Why we love them? Sitting high and fitted through the waist but relaxed through the legs, this elongating take on the 90s straight leg is both comfortable and flattering.

Long and Straight Jean
Long and Straight Jeans

Barrel Leg

The Styles: Quinn and Brancusi Jeans by Tibi & High Rise Utility Barrel Jean by FRAME
Why we love them? The barrel silhouette continues to evolve into a modern-classic with its curved leg seam and generous volume. Keep styling minimal with the Tibi Quinn or touch on the cargo pocket trend with FRAME's utility offering.

Barrel Leg Jeans

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