See By Chloe was launched in 2001 as mainline Chloe’s “little sister” under the creative direction of Stella McCartney. The brand stays true to the Chloe brand spirit but in a younger and more playful way, with a contemporary, relaxed and easy-to-wear attitude.

Now overseen by creative director Natacha Ramsey-Levi, the See By Chloe line consists of ready-to-wear clothing and covetable accessories which are loyal to a romantic and elegant cuteness and always embodying a cool and edgy femininity.