See By Chloé was launched in 2001 as mainline Chloé’s “little sister” under the creative direction of Stella McCartney. The brand stays true to the Chloé brand spirit but in a younger and more playful way, with a contemporary, relaxed and easy-to-wear attitude.

Now overseen by creative director Gabriela Hearst, the See By Chloé line consists of ready-to-wear clothing and covetable accessories which are loyal to a romantic and elegant cuteness and always embodying a cool and edgy femininity.