Despite comparing her personal style to an art teacher, Sarah Staudinger is the master of that cool-girl LA look. The former Fashion Director at Reformation launched STAUD in 2015 with partner George Augusto, and it quickly caught the attention of tastemakers Alexa Chung and Leandra Medine. Each collection is inspired by editorials of Betty Catroux, vintage clothing and downtown street art.
Whether if its a formal event or Friday date night, the SO team have you covered. Shop our styling edit of the
new STAUD collection
here.

STAUD dress $650
FRAME heels $725
Oscar de la Renta earrings $450

STAUD top $595
skirt $595 &
handbag $650
Alexandre Birman heels $950
Ben-Amun earrings $295

STAUD dress $550
Dear Frances heels $795
Oscar de la Renta earrings $375

STAUD dress $950 &
heels $850
Aurelie Bidermann earrings $525

STAUD dress $850
Alexandre Birman heels $950
Ben-Amun earrings $350

STAUD top $450
heels $795 &
handbag $650
FRAME
jeans $495

STAUD dress $750
Dear Frances heels $795
Ben-Amun earrings $275

STAUD dress $775 &
heels $850
Oscar de la Renta earrings $375

STAUD dress $950
Alexandre Birman heels $950

STAUD top $325
skirt $475
heels $850 &
handbag $550
Lizzie Fortunato earrings $395
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