Despite comparing her personal style to an art teacher, Sarah Staudinger is the master of that cool-girl LA look. The former Fashion Director at Reformation launched STAUD in 2015 with partner George Augusto, and it quickly caught the attention of tastemakers Alexa Chung and Leandra Medine. Each collection is inspired by editorials of Betty Catroux, vintage clothing and downtown street art. 

Whether if its a formal event or Friday date night, the SO team have you covered. Shop our styling edit of the new STAUD collection here. 



STAUD dress $650 FRAME heels $725 Oscar de la Renta earrings $450



STAUD top $595 skirt $595 & handbag $650 Alexandre Birman heels $950 Ben-Amun earrings $295



STAUD dress $550 Dear Frances heels $795 Oscar de la Renta earrings $375



STAUD dress $950 & heels $850 Aurelie Bidermann earrings $525



STAUD dress $850 Alexandre Birman heels $950 Ben-Amun earrings $350



STAUD top $450 heels $795 & handbag $650 FRAME jeans $495



STAUD dress $750 Dear Frances heels $795 Ben-Amun earrings $275



STAUD dress $775 & heels $850 Oscar de la Renta earrings $375



STAUD dress $950 Alexandre Birman heels $950



STAUD top $325 skirt $475 heels $850 & handbag $550 Lizzie Fortunato earrings $395


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