Founded by Daniela Karnuts in 2011, Safiyaa is a London-based brand with a bespoke take on modern elegance. We are thrilled to launch Safiyaa at Samantha Ogilvie with a custom-created collection of impeccably crafted dresses. Each piece is exclusive to Samantha Ogilvie and made-to-order at the Safiyaa atelier by a team of dedicated artisans.
Shop the Safiyaa collection, styled here with accessories from Maryon's boutique, in store and online at Samantha Ogilvie now.
“Timeless, chic, bespoke. Safiyaa celebrates femininity and all that makes a woman beautiful with unapologetic confidence. Striking silhouettes in luxe fabrics and rich colours are fused with artisanal craftsmanship to create a demi-couture collection for day to night.”— Safiyaa
“My goal is to make women feel strong, confident and desirable by providing elements of an elevated, versatile wardrobe. Safiyaa is committed to complementing a woman’s form and designed to adapt fluidly to the ever-changing demands in her daily life.”— Daniela Karnuts, Founder of Safiyaa
“Safiyaa stands for timeless elegance and products that are lovingly hand stitched piece by piece with dedication and passion. Exceptional service and craftsmanship are the heart of the brand. They’re the inherent elements that make every item feel uniquely personal and luxurious.” — Daniela Karnuts, Founder of Safiyaa
